Competing When You Have Nothing to Lose with Tom Libelt
48. Competing When There’s Nothing to Lose, host William Glass sits down with Tom Libelt, founder of Smart Brand Marketing. Tom dives into the concept of building an antifragile business that not only survives during uncertain times but thrives. He also gets into the benefits of being lazy and spending more time thinking versus spending all of your time hustling. One example of that approach is him sitting down on the podcast today. In addition, Tom opens up about the power of niches and how finding a small group of motivated customers is one of the best ways to build a business.
The notion of building an antifragile business comes from Nassim Taleb a famous writer who specialized in risk analysis.
About Tom Libelt
Tom Libelt learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the US to escape communism, and his parents took any job they could to survive. Seeing all this as a young man motivated him to never want a job and keep moving forward as an entrepreneur, publisher, salesman, and one of the top Polish hip hop artists.
Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. He has helped published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding.
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Music
Theme music is Million Voices by Brett Miller
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Finally, check out last week’s episode here.