Brand Archives - Silicon Alley

Don’t Just Focus on the Money

#38 Don’t Just Focus on the Money, host William Glass sits down with Karen Swysczc, a best selling author, entrepreneur, and teacher. In today’s episode, Karen opens up about not growing up with the entrepreneurial bug. As well as she discusses how her career has been more of a rock-climbing wall than a clear path.

Karen Swyszcz’s Bio

Karen Swyszcz graduated from the University of Waterloo with a Bachelor of Science in Biochemistry. She started Makinthebacon as a hobby blog back in 2012, as a way to escape her monotonous day job. Over the years, it has evolved into a platform, initially providing content on personal finance, to now providing inspiration for entrepreneurs/aspiring entrepreneurs through blog posts and interviews. She has partnered with brands such as Camp Tech, Minted.co, Meridian Credit Union, and Supperworks on digital campaigns. She has also interviewed CEOs in the areas of fintech and travel. The advice she gives other digital entrepreneurs is “don’t just focus on the money.”

From 2017- 2020, Karen provided 1:1 consulting services and workshops for small business owners in blogging, social media, and the basics of WordPress. She is a part-time continuing and professional studies instructor with Sheridan College. There she teaches their blogging and social media strategy courses.

In 2019 she co-authored the Best-Selling Book in Women’s Health on Amazon – Fitness To Freedom. And launched a business and technology podcast – The Bacon Bits ‘n’ Bytes Podcast. Karen has co-authored another book called Lighting The North, which will be launching this Fall 2020.

Karen is the co-founder of Kaibigan Connection – an organization that is dedicated to connecting Filipinx entrepreneurs and professionals. When she is not working on her many endeavors, she can be found at the gym teaching group fitness classes.

Connect with Karen

Connect with the Silicon Alley Podcast

Send in a voice message: https://anchor.fm/silicon-alley/message

Become a supporter of the podcast and make a monthly donation to support quality content and production.

Follow @SiliconAlleyPodcast

Music

Theme music is Million Voices by Brett Miller

Ostrich

Ostrich is a personal finance app that curates information specific to you and uses the power of positive social accountability to help you define, set, & achieve your financial goals.

Follow @TheOstrichApp on

Silicon Alley is a Financial Glass Production

—

Send in a voice message: https://anchor.fm/silicon-alley/message
Support this podcast: https://anchor.fm/silicon-alley/support

Finally, check out last week’s episode here.

How to Build a Brand on Social Media

#36 How to Build a Brand on Social Media, host William Glass sits down with Scott Aaron, a best selling author, business coach, and speaker. Together they discuss the keys to building a strong personal and business brand on LinkedIn through human-centric approaches. Scott opens up about his struggles building multiple 6 figure businesses and how he was thrust into entrepreneurship at the age of 18 when his father was sent to prison for insurance fraud. You’ll come away with a number of tactical and strategic advice you can implement in your business today.

Scott Aaron’s Bio

Scott Aaron is an internationally acclaimed online-marketer, best-selling author, podcaster, and speaker. He specializes in converting traffic, creating residual income using LinkedIn, and building personal brands. Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners, and business coaches.

Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online is a game-changer when it comes to competing in a saturated digital world.

Connect with Scott