#32 Beyond Profit: Ethics in Business, host William Glass sits down with Sophia Sunwoo, Founder of Ascent Strategy to discuss the biggest pitfalls she sees entrepreneurs make and how to get out of the extreme bootstrap mindset. Sophia highlights some of the key differences between leading a for-profit and a non-profit business and how if you can raise money in the non-profit world you can sell just about anything. In addition, Sophia and I discuss ways to empower female entrepreneurs and other marginalized groups including people of color.
Sophia Sunwoo’s Bio
Sophia Sunwoo is the founder of Ascent Strategy, where she helps female founders ranging from artisans to health coaches get their companies off the ground. Sophia is a 3x startup founder — she sold her first company when she was 22, helping scale the brand to 250 retailers worldwide and attract celebrity clientele before her exit. Sophia’s second business helped bring clean water to over 76,000 people in India and Cameroon has been recognized by Forbes, African Business Review, and ELLE Magazine.
Sophia is a Forbes 30 Under 30 honoree, a Fred Alger Finance Award winner, named one of the world’s 100 most inspiring women by Salt Magazine and Diageo, and is a Forbes 30U30 All-Star Alumni.
Connect with Sophia
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Music
Theme music is Million Voices by Brett Miller
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